Author intrigued by golf
Udo Machat is a designer, photographer and writer of golf-themed books.
Born in Vienna, Austria, he has lived in Toronto, Los Angeles and San Francisco. He now lives with his cat, Hooschi, in Truckee, where he works and skis.
Mostly self-taught in the art of advertising design, Machat has attended design schools in Toronto and Pasadena. Early in his career he made a living as a freelance graphic designer, art director and writer all across North America. He finally opened his own design shop in San Diego, where he acquired Ely Callaway as a client. Callaway is the man who built a little golf club company into the giant that Callaway Golf is today.
This association introduced Machat to the world of golf, which he had not known about before. The attraction to the game as well as its history and lifestyle was immediate. For 13 years, until Callaway’s untimely death, Machat produced all the company’s collateral material and started publishing golf-themed books in his spare time.
The golf course books are of the coffee-table variety and are snapshots of a particular area or a specific golf course. They are designed to be prized mementos for the reader and priceless advertising to the golf courses.
Machat is drawn to topics that are quirky and on the surface uninteresting, but once looked at more closely, have a story that deserves telling. “The Golf Ball Book” fits that description precisely in that it features the graphic beauty of the old golf balls, and then talks about their quirky evolution.
Other golf books by Udo Machat are “The Golf Courses of the Monterey Peninsula,” “Poppy Hills Golf Course” and “Golf Courses of the High Sierra.”
Books to come include “Golf Courses of Sin City” and “The Delectable Country Club,” a cookbook.
If you go
Who: Udo Machat
What: Book signing for “The Golf Book”
When: Saturday, July 14, from 2 to 5 p.m.
Where: Neighbors Bookstore, 4000 Lake Blvd., Village Center. (530) 541-6296.