Barton names new PR and marketing director
May 28, 2008
Monica Sciuto has been named the new director of public relations and marketing for Barton HealthCare System. She has been with Barton for more than two years as marketing specialist.
Sciuto has a bachelor’s degree in managerial economics from the University of California, Davis, and has more than 10 years marketing, sales and relationship management experience.
Since Linda Thompson’s recent retirement as Barton Hospital Foundation vice president of public relations and foundation, the title of the position has changed. There no longer will be a vice president, and responsibilities will be shared by two directors. They are the director of public relations and marketing for Barton HealthCare System, and the executive director of the Barton Hospital Foundation.
The new foundation executive director will be named in the near future.
Sciuto is a 41Ú2-year resident of South Lake Tahoe. She is married to Paul Sciuto, who is assistant general manager of the South Tahoe Public Utility District, and has a 1-year-old daughter, Brianna. Monica Sciuto is a member of the Lake Tahoe South Shore Chamber of Commerce and enjoys mountain and road biking, hiking, downhill skiing, tennis and kayaking.
“I’m proud to be taking over the director of public relations and marketing position. I look forward to continuing to work for a health-care system that provides such valuable and critical services for the community,” Sciuto said.
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Sciuto said that two of the main goals on which she wants to focus in the next year are:
— Increasing the number of outreach programs, including wellness programs and programs for uninsured and underinsured individuals.
— Developing new programs and services that will address the changing demographics and economy in South Lake Tahoe.