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Big names to fill Marriott retail outlets

Jim Grant/Tahoe TribuneLinda Loetscher, director of sales and marketing for Century 21 Tahoe Paradise, looks at floor plans of a future office that will be located in the retail space of the Marriott Grand Residence Club.
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As the Marriott project at Park Avenue takes shape for its November opening, a whole mix of retailers are booked in the sprawling complex.

Over half of the more than 67,000 square feet of space managed by Trans Sierra Investments will be occupied by businesses, service- and retail-related, by Christmas.

The Marriott complex, anchored by the Timber Lodge time-share hotel and the Grand Residence Club condominium complex, is due to open Nov. 1. This will be the culmination of a decadelong, $250 million investment from the private sector and the city of South Lake Tahoe.



Two weeks later, Century 21 Tahoe Paradise plans to open its second location next to where an eight-screen multiplex theater will be situated. An ice rink will be located right out in front of the office.

The real estate office will be open from 9 a.m. to 9 p.m. seven days a week.




“We should have a tremendous amount of traffic here,” said Linda Loetscher, director of sales and marketing.

Century 21 Tahoe Paradise — with 33 agents — became one of the first businesses to book into the pedestrian-friendly village.

The walk-up traffic envisaged to be generated by visitors, locals and Marriott time-share residents is expected to wander into the real estate office. It’s designed to have a “club feel” with a cherry wood and granite interior.

The real estate firm — which boasts 255 closings since Jan. 1 — will post a large Tahoe map and present a slide show of listings.

Loetscher was undeterred by its location so close to two types of time-share hotels.

“We’re betting on people coming to Tahoe who are going to want more than a few weeks a year,” she said, also emphasizing the state of the stock market. Many people are pouring money into real estate as a safe investment.

“We’re really excited. I picture it at Christmastime with the ice skaters out in front. This location is going to skyrocket,” she said.

Outdoor enthusiasts are expected to peruse Patagonia at Heavenly. The Ventura-based outdoor clothing retailer plans to open a 2,600-square-foot store by Thanksgiving — “in time for Christmas shopping,” spokeswoman Lu Senicky said.

Patagonia is known around the world for technical outdoor clothing that’s lightweight and wicks away moisture.

To make the nature lover feel more at home, the landscape architectural firm assigned to the complex plans to bring in street trees in two weeks. Light fixtures and benches are due to arrive by the end of October. The fixtures will set the stage for the style of lights planned around the city.

The Design Workshop plans to use Colorado spruce, aspens, Jeffrey and ponderosa pines to augment the Alpine feel of the project, planner Deanna Weber said.

The firm has also laid a series of tubes as part of a snow melt system intended to thaw snow and ice that builds up on walkways surrounding the complex.

“This is a significant time saver (to shoveling). And from a liability standpoint, it’s advantageous to have,” Weber said of the guard against slips and falls.

Still on schedule for the November opening, Perini construction superintendent Dave Ashe of the Grand Residence Club said the contractor is putting the finishing touches, such as carpeting, on units.

The project passed a South Lake Tahoe Fire Department inspection last week.

The Marriott Grand Residence Club features 199 units in studios, one-, two-, three-bedroom and penthouse floor plans under quarter-to-whole ownership agreements. The units are over 80 percent sold, according to the Marriott Vacation Club.

About 400 feet east of the condominium complex, the Marriott Timber Lodge offers 131 one- and two-bedroom villas.

Outside, the city’s ice rink is due to open this winter, along with Marriott’s swimming pools and hot tubs. The parking garage and cinema are expected to be completed next spring.


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