Biz Beat: Accurate Audio Video is keeping up with the times
March 4, 2009
After 37 years and now in its third generation as a family-run business, Accurate Audio Video is still going strong.
The store opened in 1971 under the name Accurate TV. Current owner Darrell Schue said his parents, John and Ann Schue, got into the television business in 1966 in the Bay Area when black-and-white and color televisions were available. He worked in the store part-time while attending school.
In 1983, Schue and his wife Elizabeth bought the store from his parents, and changed the name to Accurate Audio and Video.
Schue attributes part of Accurate’s success to his crew. The “new guys” have been at the shop for 14 years, he said.
“It’s great to have good people to grow with you,” Schue said.
Accurate has also been able to adapt to new trends in the industry. Schue said he attends electronics shows two to three times a year, and training sessions three to four times a year, to keep up with the technology.
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“It’s a constantly changing business and that’s helped us survive,” Schue said. “It makes us ready for clients as things change so they can upgrade their home entertainment systems.”
One of the areas Accurate’s expanded into is the home control system, which controls the heating, lighting, audio and video systems in the house, Schue said.
The system hooks up through an ethernet cable. From there, Schue said residents can program a Crestron touch panel remote to control their iPod, DVD player, television, stereo, lights and heating system from one place.
And users can even access the remote from the Internet, Schue said. For example, someone heading home from work could log on and turn on their heater and lights.
Schue’s son Ryan recently graduated from CSU Sacramento and returned to work at the store. Ryan has helped set up these networks and helped the business grow, Schue said.
Accurate also can custom-program an RTI touch screen remote that can control all your electronics so people don’t have to use seven different remotes for all their gadgets.
Competitive pricing also has helped Accurate stay in business, Schue said.
“People have this perception that everything is more expensive in Lake Tahoe,” Schue said. “We have the same prices as Internet prices.”
Schue said he’s able to offer competitive prices because he is part of a large distribution group.
The store’s winter hours are 10 a.m. to 6 p.m. Mondays through Fridays, and from 10 a.m. to 2 p.m. on Saturdays. It’s at 2152 Lake Tahoe Blvd., at the corner of Lake Tahoe Boulevard and Third Street. For more information, call (530) 541-1696.
Seattle’s Best Coffee cafe opened in Heavenly Village on Saturday.
“We are very excited to be able to offer our customers the convenience of Seattle’s Best Coffee while skiing or snowboarding at Heavenly Mountain Resort or shopping at the Heavenly Village,” said Steve Turner, Heavenly’s director of Food & Beverage.
The cafe will offer coffee shop beverages, along with pastries and bakery items.
Chase International has organized a free community forum titled “Untangling the Truth and Providing Options in Today’s Real Estate Market.”
This is an opportunity for the public to ask questions of real estate professionals.
The event is slated for 10 a.m. to 2 p.m. March 7 at the Chase International Incline Village office, 917 Tahoe Blvd. in Incline Village. Those interested in attending are asked to RSVP by calling (775) 831-7300.
CiCi’s Pizza is sponsoring a Restaurant Business Conference open to the public on March 5 at the Hyatt Regency Lake Tahoe Resort, Spa and Casino.
While part of the conference will be open only to CiCi’s franchisees, addresses on March 5 are open to the public. Donny Deutsch, CNBC host and chairman of Deutsch Inc., and Scott Young, senior vice president of Coca-Cola, will make keynote presentations.
The day will also include sessions on “Obamanomics,” SBA lending, a commodity outlook, loss prevention and other seminars designed specifically for the restaurant industry.
For details and registration, call Angie Zimmermann at (972) 745-9316.