Biz Beat: Former publisher goes into the promotional products business |

Biz Beat: Former publisher goes into the promotional products business

Sara Thompson

Jim Grant / Tahoe Daily Tribune Paul Middlebrook is the owner of Middlebrook Media, which provides logo apparel and promotional products for clients.

While looking at logo pins from previous companies he had worked for, Paul Middlebrook had an idea.

During his 28 years of marketing and advertising in the area, Middlebrook bought hundreds of promotional products for contests, client giveaways and other events.

As he looked at the pins, he had the idea to start a logo apparel and promotional products company.

Middlebrook and his wife, Charlene, formed Middlebrook Media last month, and he said he couldn’t be happier.

“I am able to use the company to help the community,” Middlebrook said. “That’s always been my thrust.”

Middlebrook’s sons, Devin and Grant, also will help out with the business.

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The company has more than 650,000 promotional products on its Web site. A client can peruse the site and call the office so he or she can receive one-on-one advice on the products they are looking at purchasing.

Because of his previous experience as the general manager of KRLT/KOWL radio and as publisher of the Tahoe Daily Tribune, Middlebrook knows multiple methods for marketing and advertising, such as print and the Internet. He can provide a full-service agency with advertising and marketing consultations.

The company is run out of Middlebrook’s home. For more information on Middlebrook Media, go to or call (530) 541-0362.

Mark Bissonnette has practiced law in the area for 14 years and now is opening his own office.

The Law Offices of L. Mark Bissonnette opened this month, and Bissonnette said he’s excited about his new venture.

Bissonnette had worked at the Law Offices of Michael P. Hambsch, but decided to start his own office because Hambsch was looking to slow down.

Hambsch let Bissonnette take over the space his law office occupied for 28 years. Bissonnette has a son who is almost 2 years old, so he wanted to keep up the pace. He takes general civil litigation cases, such as landlord and tenant issues, and real-estate cases.

Now, Hambsch has joined Rollston, Henderson, Crabb & Johnson. The firm has practiced law in the area for 35 years.

Bissonnette’s office is open from 9 a.m. to 5 p.m. Monday through Friday, and is at 2520 Lake Tahoe Blvd., Suite 2. For more information, call (530) 544-5092.

For those of you who don’t want to make the trek to Kings Trading Post, Tony’s Cheesesteaks & Raviolis opened a second location in the state line area.

The shop is open all week from 11 a.m. to 10 p.m. at 3940 Highway 50, which is at the corner of Pioneer Trail and Highway 50 next to The Naked Fish. For more information, call (530) 541-1300.

– Have information on your business that you’d like to share? Contact reporter Sara Thompson at (530) 542-8009 or