Biz Beat: Head over to hat store’s grand opening |

Biz Beat: Head over to hat store’s grand opening

Sara Thompson
Jim Grant / Tahoe Daily Tribune The co-owners of South Shore Fitted, a new hat and clothing store, are Derice Martin, left, Jacob Magpiong and Kelly Mallek.

With the goal of bringing a wider selection of hats to South Shore shoppers, Jacob Magpiong is opening South Shore Fitted.

Magpiong thought about opening a board shop when he lived in the Bay Area but didn’t follow through with the plan. But the momentum from that project carried into the planning for South Shore Fitted.

South Shore Fitted features hats from New Era and fitted baseball caps from major-league teams, along with custom hats that store owners design from scratch, Magpiong said.

The store also will sell footwear, select sports apparel and T-shirts.

Magpiong said the focus of the business is to bring in new and upcoming brands that now aren’t available in South Lake Tahoe.

Other owners include Kelly Mallek and Derice Martin.

The grand opening of the store is set for noon Saturday and will be catered by Los Mexicanos, which is right next door. Hip-hop performances by Global Culture and Pound for Pound will provide music, and there also will be giveaways and DJs.

The store is at 1000 Herbert Ave., Unit A, on Highway 50 across the street form Lakeland Village. Hours of operation are from 11 a.m. to 7 p.m. Tuesday through Thursday, from 10 a.m. to 9 p.m. Friday and Saturday, and from 10 p.m. to 5 p.m. Sunday. For more information, call (530) 542-3481.

Those who want to learn more about economic conditions and innovative tourism marketing should check out the SMG Tourism Conference.

The event will feature an array of presentations, such as destination brand and authenticity, mountain travel research and inspiring travelers through experiences.

The conference is scheduled for May 28 at the North Tahoe Conference Center in Kings Beach, but the registration deadline is Tuesday. For more information, call (530) 541-2462, ext. 102, e-mail or visit

The show “Rachel Ray’s Tasty Travels” will highlight several South Shore restaurants on the Food Network on June 20.

Restaurants included in the broadcast are the Fresh Ketch, Sprouts Natural Foods Cafe, The Naked Fish and Burger Lounge.

The show will air at 8:30 p.m. For more information on the show, check out

– Have information on your business that you’d like to share? Contact reporter Sara Thompson at (530) 542-8009 or

Support Local Journalism

Support Local Journalism

Readers around the Lake Tahoe Basin and beyond make the Tahoe Tribune's work possible. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.

Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.

Your donation will help us continue to cover COVID-19 and our other vital local news.

For tax deductible donations, click here.

Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.

User Legend: iconModerator iconTrusted User