Biz Beat: New store sells lingerie in ‘tasteful’ atmosphere |

Biz Beat: New store sells lingerie in ‘tasteful’ atmosphere

Sara Thompson / Tahoe Daily Tribune
Jim Grant / Tahoe Daily Tribune

SOUTH LAKE TAHOE ” A new lingerie boutique and novelty store has opened on the South Shore.

Teaz N’ Pleaz owner Samuel Dufour said this is the third lingerie boutique he’s started. The other stores were in Folsom and Reno. He co-owns the store with his brother, Jay Dufour.

“Our store is tasteful,” Dufour said. “It’s important that we take care of customers and that they’re comfortable in here.”

The store has a Victoria’s Secret vibe to it, and carries lingerie, clothes, shoes, Bearpaw boots, purses and accessories. When summer arrives, Dufour said he’ll switch out the winter inventory and carry swimsuits, sunglasses and sandals.

Dufour said he researches all the items he carries to make sure he has unique products. For example, he carries Bettie Page-style dresses, and dresses from a Miami designer.

The inventory has all different price points, so people can find something nice on a budget, Dufour said.

And the store carries things that will fit women of all shapes and sizes. Dufour said he carries products up to a size 3X.

Even though this is his first store on the South Shore, Dufour said he’s been coming to Tahoe his whole life. He remembers eating strawberry waffles at the Red Hut Cafe, and his grandfather owned the first orthodontist office on the South Shore.

The store does have adult novelties, but Dufour designed the shop so the back room is discrete, and customers shopping for clothes or lingerie can’t see the items unless they walk into the room.

Dufour also displays local art in his store. Artist T. Jax has three paintings on display that are for sale. Dufour also is selling a local writer’s book, and wants to expand offerings from local artists.

Dufour didn’t hesitate to get involved with the community earned. The business is sponsoring George Alm from KRLT in the Polar Plunge ” a Special Olympics fundraising event, Dufour said. The store is providing Alm’s outfit, with go-go boots and a feather boa to jump in the lake.

The store will host a grand opening in May.

Teaz N’ Pleaz is open from 10 a.m. to 9 p.m. Mondays through Thursdays, from 10 a.m. to 11 p.m. Fridays and Saturdays, and from 10 a.m. to 8 p.m. on Sundays. It’s at 2759 Lake Tahoe Blvd., between Meek’s Lumber and Hardware and the Red Hut Waffle Shop. For more information, call (530) 544-8329, or got to

Earnings are down for Harrah’s Entertainment other Nevada Region properties, which include Harrah’s Reno, Harrah’s Lake Tahoe, Harveys Lake Tahoe, Bill’s Casino and Harrah’s Laughlin. The area earned $16 million for the fourth quarter, compared to $31 million during the same time frame in 2007.

For the full year, the properties earned $113.5 million, compared to $148.4 million in 2007.

The Lake Tahoe South Shore Chamber of Commerce will hold its board meeting at 8 a.m. on March 19 at Harveys Resort Casino.

For more information, call (755) 588-1728, or go to

” Have information on your business you’d like to share? Contact reporter Sara Thompson at (530) 542-8009 or

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