B’s Business Viewpoint: Holiday errands turn festive when done in town | TahoeDailyTribune.com

B’s Business Viewpoint: Holiday errands turn festive when done in town

B Gorman
Special to the Tribune

Leading up to Christmas, many of us were busily purchasing “perfect” gifts for our friends and family and checking errands off the list, while working to wrap up end-of-year business transactions and tasks.

In our household, we decided to limit our purchases to items that would actually be used with a goal of purchasing American-made items from local businesses whenever possible. My husband visited a sporting goods store and Pacific Crest Gallery to purchase items for my stocking. Thus, I received two pretty pairs of warm socks, soft leather gloves and a beautiful pair of hand-made earrings that will all get much use. Additionally, I got the gift of knowing that he had helped our local economy by supporting local businesses.

I began my holiday shopping at Sample the Sierra on Labor Day weekend and have delighted in hearing back from staff and nieces on how much they like their handmade aprons. For others on our list we purchased El Dorado County wines, dining, shopping or yoga gift certificates. We hope they will become gifts that give twice by perhaps turning a one-time gift into a new customer for the businesses we supported.

Our holiday grocery shopping done locally turned out to be fun and even festive experiences with grocery stores full of visitors shopping for their vacation homes alongside locals hollering holiday greetings and exchanging hugs in the aisles. I experienced jovial service with every cashier and floor person I encountered, and I thank them for the holiday cheer bestowed upon residents and visitors alike. Overland Meats was truly an experience not to be missed with its celebratory atmosphere including wine tasting, exceptional service and delicious selection.

This weekend, families celebrating the holidays in our community will be joined by college students and revelers here to mark the beginning of a new year. The mountains will be busy during the day and our restaurants, night clubs and entertainment options crowded at night. It will take longer to travel through town and there will be increased foot traffic especially around the college as our community hosts the third annual SnowGlobe Music Festival. I hope that you will join our local tourism businesses in extending a warm welcome to all who are visiting. Let’s share our passion for Tahoe this holiday weekend and throughout 2014 by supporting local businesses, and welcoming visitors as guests into our home so they return to their busy lives rejuvenated and grateful for the memories made while in Tahoe.

Wishing you and yours a prosperous, healthy and happy 2014!

— “B” Gorman, B.S., J.D., A.C.E., is the president and CEO of TahoeChamber.

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