Business Q & A: Aspen Hollow Store |

Business Q & A: Aspen Hollow Store

We have operated a landscape nursery since 1995. It was always part of the plan for the nursery to have a retail building (which it does not currently have), and when a building became available adjacent to our tree lot, we leased it and opened a small seasonal shop. For the holiday season 2006, we moved to our current location, a 70-year-old cabin on Highway 89, and have stayed open year-round since. We sell garden accessories, home furnishings and gifts particularly well-suited to our mountain environment.

John grew up in Glendale, Calif., and moved to Tahoe in the early 70s to build The Donner House, a restaurant owned by friends. He worked as a general contractor before spending more time outdoors as a landscape contractor, which led to opening the nursery.

Kel Gennert has been an accessories buyer for the nursery since its second year, and always shopped the shows and other venues with a mind to “what if we had a store?” John spent time in his commercial and residential remodeling years choosing furnishings for projects he was working on.

We are both artists, and bring this sensibility to our buying and display. We want our customers to enter the store or the nursery and be delighted by the kinds of things we offer, and by the way they are presented, as if a little bit of magic had descended on a world that more and more frequently has only cookie-cutter or generic options. Our staff loves to give our customers the personal service that will help them achieve.

We would like to reach anyone who appreciates the beauty of the mountain environment we are lucky to call home and who wants to make their home or garden environment more personal and pleasing, whether it’s here or somewhere else. If out-of-towners take the time to come see us, we want them to take home a positive memento of their visit, even if it’s just a memory of a recommendation we made for ways to enjoy the area. We would like residents and visitors alike to know that we are a great source for gifts for any occasion.

We have plans to construct a building on the nursery property, to site all our retail space at one location.

It’s been said before, but supporting local businesses whenever possible is really good for the community. It keeps the taxes local and supports the friends and neighbors who are making efforts to keep the community economically vital, providing jobs, generating tax revenue and donating to local fundraising events.

Business Q&As are an opportunity the Tribune offers to its advertisers. If you’re interested in advertising with the Tribune, please contact us at (530) 541-3880. If you have business news, please send a 150-word announcement to Roseann Keegan at Business announcements are available to anyone.

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