Business Q & A: Sidestreet Boutique |

Business Q & A: Sidestreet Boutique

Provided to the TribuneCecelia Meagher, who opened Sidestreet Boutique in 1972 with daughter Barbara Parina, is pictured on the cover of a 1940s-era Cosmopolitan magazine.

Sidestreet Boutique is the hottest fashion store in Lake Tahoe. With 38 years of unsurpassed success, Sidestreet Boutique is considered the place to shop in Lake Tahoe. With over 12,000 square feet dedicated to the hottest trends and fashion, there is something for everyone at Sidestreet. From the highest quality fur coats to the hottest premium denim, Hollywood celebrities, Lake Tahoe locals and returning visitors always find the best selection at Sidestreet Boutique. Sidestreet is dedicated to finding the latest fashion trends and carries a wide array of top designers.

Sidestreet Boutique was opened in 1972 in the Lake Tahoe Bijou Shopping center by mother-daughter team Cecelia Meagher and Barbara Parina. Cissy, who passed in 1998, was a true-blood New Yorker and her daughter grew up in Beverly Hills and Malibu. Barbara moved to Tahoe after UCLA, met her husband and raised her family in town. Cissy came to Tahoe to be with her daughter and they decided to open the store after they felt there was a need to bring Hollywood fashion to Tahoe.

Cissy was one of the top ten cover-girls in the world in the 1940’s and was surrounded by high fashion. Barbara grew up in Hollywood and has an extraordinary eye for fashion and style and what people will wear and buy. Sidestreet Boutique is now the longest successful clothing retail boutique in town. Going from a 300-square-foot store in Bijou to the mega 12,000 square foot boutique today, coupled with stellar online sales on, it is clear that Sidestreet Boutique has what it takes to be a fashion powerhouse.

There is something for everyone a Sidestreet. We carry selections for women, men and children.

Sidestreet’s core is the brick and mortar 12,000 square foot retail store that concentrates on always improving customer service. Sidestreet also hopes to expand their online presence. launched in 2005 and in June of 2009 they did a total redesign. Sidestreet hopes their customers will continue to enjoy shopping in the store as well as online at

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