Business will stay busy for New Year’s
The expression “business as usual” doesn’t apply to Lake Tahoe during the holidays. Unless, of course, one looks at it this way – Tahoe businesses are usually busy during the holidays.
“We had a very strong Christmas weekend. We were very pleased,” said Skip Sayre, director of marketing for Harrah’s Lake Tahoe. “Now, it will get a little slower over the next day or so, then business will get stronger and stronger through New Year’s.”
Harrah’s hotel is booked for New Year’s weekend, just as it was for last weekend. However, overall business is expected to increase.
“Though we were very busy this week, we expect to be even more busy this weekend,” Sayre said.
It isn’t just hotels and casinos that see an increase in customers during the last few weeks of December.
“We were super busy (over the weekend),” said Mark Cohen, owner of Overland Meat on Lake Tahoe Boulevard. “I’ve been here 11 years, and each year I say we can’t do more business than the past year, and each year we do it.”
Cohen said people were lined up out the door over the weekend, patiently waiting to purchase the store’s meat, seafood and wine. Therefore, he believed the break in the cold weather helped by not driving people away from the long line.
“The local people are the ones who support you all year long,” he said. “The influx of visitors is the icing on the cake, so to speak.”
Jan Shadoff, owner of Sierra Book and Gift on Lake Tahoe Boulevard, said she saw a lot of business over the weekend.
“I was extremely pleased,” she said. “It went very well.”
Although Sierra Book and Gift sells numerous gift items – books and stationery, picture frames, clothes, candles, cards and more – she expects to stay busy through January.
The gourmet grocery store The Cork and More on Al Tahoe Boulevard also was extremely busy.
“We did great. It was busy, busy,” said Jim Warlow, one of the owners. “Best ever. Up from last year.”
However, not every company was busy – or not as busy as they were expecting.
The ski resorts – Kirkwood Ski Resort, Sierra-at-Tahoe and Heavenly Ski Resort – reported good weekends, but not as good as anticipated.
Other outdoor sports-oriented shops were similar.
Dave Young of the snowshoe- and ski-rental concession Snowshoe Thompson’s on Lake Tahoe Boulevard said the store did not see as many customers as was expecting. However, Snowshoe Thompson’s is hopeful business will pick up over New Year’s Day weekend, he said.
“Maybe if it snows just a little bit,” Young said. “We’re hoping for a lot of people this weekend.”
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