Cable rates going up |

Cable rates going up

Susan Wood

Today, you may want to be a millionaire or at least better off than you were to see your favorite shows.

AT&T Broadband cable rates are going up around Lake Tahoe for the more than 15,000 subscribers on the service.

AT&T cable spokesman Brian Dietz equated the increase to an average 5 percent, which works out to be 5 cents a day.

“It’s pretty small in the big picture,” Dietz said. “We still feel we’re offering a good product at a competitive price.”

Dietz pointed to “the cost of doing business going up” as the reason for the rate hike.

Cable operators pay a monthly fee to the networks to distribute their shows, and those fees have been rising over the last few years, Dietz indicated.

Sports programming, in particular, has risen by 15 percent. Overall, programming has gone up considerably, he added.

Dietz also cited increasing labor costs as another reason for the hike.

In a notice to subscribers, the company also stated it’s “investing to improve” its customer service and reliability.

Over a few weeks in December, the cable company worked through some technical difficulties that showed up as snowy interference on South Shore television screens.

Over 60 percent of AT&T Broadband subscribers in South Lake Tahoe have the standard cable package.

The basic service is going up 30 cents, from $13.48 to $13.78. The expanded version, which adds on CNN among other channels, is increasing to $1.34. It’s currently $19.01. It will go up to $20.33.

A subscriber must sign on for basic service to get the optional programming. In other words, the rate next month for expanded cable service is $34.11.

Most optional pay channel services like HBO and Showtime will remain at the rate of $14.19 per channel.

Cable subscribers in Meyers are served by Charter Communications. Phone calls to the cable company were unreturned Wednesday.

Support Local Journalism

Support Local Journalism

Readers around the Lake Tahoe Basin and beyond make the Tahoe Tribune's work possible. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.

Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.

Your donation will help us continue to cover COVID-19 and our other vital local news.