Casinos focus on upping amenities, not gambling
October 5, 2011
Casino executives say they’re spending less time thinking about new card tables, slot machines and hotel rooms and instead are chasing new entertainment that’s cheaper to offer and will distinguish their resorts.
Executives said Wednesday at an industry conference in Las Vegas that they are using retail, enhanced restaurants and other attractions to compete for their share of consumers’ leisure spending.
With casino gambling now available in 38 states, resorts need more than fresh tables and machines to compete.
CEO Virginia McDowell of Isle of Capri Casinos said she’d rather spend $200,000 to renovate a restaurant than buy 10 new slot machines because more people will go to the restaurant.
One analyst said slot machine makers are starting to cut their prices in response.