Central reservation number up to par | TahoeDailyTribune.com

Central reservation number up to par

With new equipment and additional reservation agents answering phones, fewer callers to the 1-800-AT TAHOE central reservations line are giving up before getting through.

The abandonment rate in May was 6 percent, Cindy Armitage, property liaison for the North Lake Tahoe Resort Association, told the South Lake Tahoe Lodging Association on Thursday. The rate was 15 percent lower than a year ago and has hovered in the double digits.

The resort association contracts with the Lake Tahoe Visitors Authority to operate the reservations line.

Also in May, Armitage reported that call volume declined by 15 percent compared to a year ago. Reservations, at 693, were 16 percent lower and room nights, at 1,955, were 22 percent lower. Revenue increased by 21 percent at $316,000 for the month.

“These are not repeat visitors,” said Terry LeBan, director of the LTVA. “After booking through the central reservations number, they usually create an alliance with the motel. Next time, they call them directly.”

LeBan noted that reservations for the six-month period of October 1998 to April 1999 showed overall improvement.

For that period, which began the resort association’s second year with the reservations contract, revenue increased 93 percent compared to the previous year; room nights were up 120 percent; reservations increased by 29 percent and call volume was up 1.5 percent.

The central reservations system averages 15,000 calls per month.

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