Chamber introduces ‘market to table’ event celebrating the Sierra Nevada
July 13, 2010
The Lake Tahoe South Shore Chamber of Commerce, the Lake Tahoe Visitors Authority and El Dorado County are partnering to produce the inaugural Sample the Sierra event from 12-5 p.m. Aug. 21 on Ski Run Boulevard.
The event is part of the geotourism program for Lake Tahoe, the goal of which is to enhance sustainable tourism and increase year-round visitation by focusing on the destination’s authentic assets.
Sample the Sierra is a cooperative effort of El Dorado County organizations, growers, producers and businesses to increase awareness of the region’s bounty, heritage, culture and activities through a market-to-table event featuring tastings from the Sierra Nevada’s best chefs and restaurants – all created with local produce and paired with tastings from local wineries and breweries.
Food and wine tasting will be from 1-4 p.m. The event marketplace will also include regional products including honey, jams, olive oil and soaps. A juried, original art show will feature pottery, painting, photography and handmade crafts by regional artists and artisans. Live entertainment, including music, storytellers, acoustic musicians and regional presentations and activities will round out the program.
Another objective of this community event is to develop relationships between local businesses – restaurants with growers, artists with shops and galleries – and increase demand for local products.
Sample the Sierra has openings for growers, wineries, breweries, chefs/restaurants, marketplace vendors, entertainment and artists. Event sponsorships are also available at several levels. For information, call (775) 588-1728 or e-mail email@example.com.