SOUTH LAKE TAHOE, Calif. – The City of South Lake Tahoe and the South Tahoe Parks Foundation have created an opportunity for individuals and entities to sponsor and potentially name the currently being constructed Recreation & Aquatics Center or a portion of it.

A mutual agreement approved by the City of South Lake Tahoe City Council on Tuesday, Aug. 13, between the city and foundation made it possible.

The city and foundation has provided an array of financial levels and naming right opportunities that those interested can apply for, from the entire center to scoreboards:

• Entire Recreation Center Complex (amount and term subject to negotiation)
• Natatorium ($250,000/5-Year Term)
• Gym ($250,000/5-Year Term)
• Dance/fitness studio ($100,000/5-Year Term)
• Art room ($100,000/5-Year Term)
• Exercise room ($100,000/5-Year Term)
• Event space ($100,000/5-Year Term)
• Pool party room ($50,000/5-Year Term)
• Public meeting room ($50,000/5-Year Term)
• Backup generator ($50,000/5-Year Term)
• Obstacle course for pool ($100,000 for term equal to lifetime of equipment)
• Movie screen for pool ($50,000 for term equal to lifetime of equipment)
• Stage in gymnasium ($50,000/5-Year Term)
• Rock climbing wall for pool ($50,000 for term equal to lifetime of equipment)
• Gym equipment ($50,000/5-Year Term)
• Scoreboards ($25,000/5-Year Term)

Selected applicants will have their names appear on plaques. Director of Parks and Recreation, John Stark, explained for corporate entities, the city will use the shortest name possible and the plaque will not include logos.

The city will have final approval on all wording on the plaques.

The center is scheduled to open early 2026. Naming rights is one of the many ways the foundation is working with the city to solicit charitable contributions to purchase facility furnishings, equipment and provide scholarship access.

The city recently received $20,000 for batting cages through the American Century Championship in memory of MLB pitcher Tim Wakefield and his wife, Stacy Wakefield.

The naming rights application will become available on the South Tahoe Parks Foundation website along with other contribution opportunities that are currently available.

Stark also announced at council that city staff is evaluating a paver program that would provide around a $300-$500 donation level.

Council requested a future agenda item regarding potentially establishing naming rights and sponsorship opportunities at other city facilities and events, although Mayor Cody Bass noted the current priority is getting the new recreation center fully furnished and equipped.