City sets goals for economic future |

City sets goals for economic future

The city pledged it’s no longer business as usual in South Lake Tahoe.

The City Council wrapped up a full agenda and long day last Tuesday, outlining the details of five primary goals intended to improve the economic picture and quality of life for the citizens of a town marked by tight dollars, tourism challenges, high expenses and business closures.

One recent shutdown includes The Party House at the Albertsons shopping center, which closed its doors July 11.

A sign on the door of Clothestime at the “Y” reads “closed until further notice.” Strange Brew has been closed for weeks, with a sign saying the service will return.

Although local Smart & Final employees believe their lease has been re-negotiated, corporate spokesman Randall Oliver failed to confirm this from his Los Angeles office, saying: “We’re open for now.” A few weeks ago, Oliver said corporate was leaning toward closing the wholesale location.

Businesses come and go in South Lake Tahoe, but the city wants to stem the tide. The council, piggybacking off its daylong, team-building retreat seven months ago, listed retention, expansion and attracting business as part of the first goal the city needs to address.

The objective falls under the goal to assure funding for city operations — which is considered a high priority. It’s followed by a goal that serves to achieve a broader economic base — one of which seeks businesses that promote clean technology.

“The way we do business is going to be different than the way we do it now,” City Manager Dave Jinkens said during the session.

Jinkens said economic health is one of the most critical components of the goals, emphasizing some activities involved with achieving the goals are ongoing. Others — such as making land assessments at the Lake Tahoe Airport and elsewhere — may take a while to accomplish.

“The focus of city activities needs to be both on the short- and long-term economic growth of the community,” Jinkens’ staff report reads.

And, the city wants to hear from citizens about all such matters relating to the nine-page strategic plan, which is available at city offices on Tata Lane.

There’s talk of creating a customer hotline to field suggestions and a quarterly city newsletter under goal No. 5 — to encourage more participation in government business.

The city has already plugged in a new Web site,

With that, Councilwoman Kathay Lovell recommended to the panel that the city install a question of the day on the Web site where the government office can perhaps get instant feedback.

“I think this would be vital information,” she said.

— Susan Wood can be reached at (530) 542-8009 or via e-mail at

Support Local Journalism

Support Local Journalism

Readers around the Lake Tahoe Basin and beyond make the Tahoe Tribune's work possible. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.

Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.

Your donation will help us continue to cover COVID-19 and our other vital local news.

For tax deductible donations, click here.

Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.

User Legend: iconModerator iconTrusted User