Colorado man arrested over fake Gatorade labels
January 13, 2010
DENVER – Authorities have arrested a man accused of replacing labels on dozens of Gatorade bottles in Colorado with ones that had a picture of Tiger Woods and his wife and the word “unfaithful.”
Thirty-eight-year-old Jason Eric Kay of Longmont, Colo., was being held Wednesday on three charges alleging he misbranded and altered food labels with intent to hurt a brand or business.
He is due in U.S. District Court in Denver on Thursday. It isn’t known if he has hired a lawyer.
An affidavit says Kay allegedly told an FBI investigator he is an artist and considered the changed labels to be pop art in the style of Andy Warhol.
Prosecutors say Safeway and King Soopers workers found mislabeled bottles in stores in Boulder, Erie, Broomfield and Longmont.