Coming to your neighborhood: ice cream trucks |

Coming to your neighborhood: ice cream trucks

William Ferchland

Screaming for ice cream may get louder after the South Lake Tahoe City Council approved mobile vendors to do business within the town’s boundaries.

The resolution, adopted unanimously last month, allows businesses like ice cream trucks to operate pending conditions such as completion of a criminal background check and obtaining a business license.

“I think it’s a great service to the community,” said Mayor Tom Davis. “It adds to the character of the community.”

Potential vendors must undergo the same background checks as cab drivers and adhere to vehicle codes specific for ice cream trucks, said Don Muren, chief of the South Lake Tahoe Police Department.

“We want to make sure those individuals who have access to children are beyond reproach,” Muren said.

Bob Albertazzi, the department’s community services officer, said forms are ready but nobody has applied for an ice cream truck business yet.

The resolution was likely bred from the success of Bridey Heidel, a Lake Tahoe Unified School District teacher who runs Sugar Freaks, an ice cream truck business that sells frosty treats in Meyers and other spots in El Dorado County.

Heidel and her husband, Aaron, were able to do business in the city by invitation only. Sales have been good this summer, she said, but the pair will shy away from having a fleet for Sugar Freaks.

“I would welcome anybody to go into the city and start an ice cream business,” Heidel said. “My only hope is if somebody were to do it they follow the philosophy that it’s about the locals and the kids.”

Davis said he is anxious to hear the jovial melodies associated with ice cream trucks around his home.

“Now I’m waiting for a truck to come around my neighborhood,” he said.

– E-mail William Ferchland at

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