Convention Center key attraction – business, casinos unite for project
If you were a meeting planner and wanted to boost morale, where would you rather send your hard-working employees or board members to? Lake Tahoe or say, Los Angeles?
We thought so.
So the five major resort destinations at Stateline are betting on their spirit of cooperation vs. competition to appeal to this convention crowd looking for room to breathe as well as room to learn, cheer or schmooze.
Caesars, Harrah’s, Harvey’s, Horizon and the Lakeside Inn and Casino have joined forces in a new $40,000 marketing campaign aimed at these event planners via the Tahoe-Douglas Visitors Authority.
“Lake Tahoe attracts millions of vacationers every year, but the destination has just as much to offer the business traveler,” TDVA Executive Director Steve Teshara said. “By forming this coalition, we hope to prove to meeting planners that South Lake Tahoe is capable of volume, customer service and value.”
The promotion touts the South Shore’s collective offering of 2,350 rooms and 80,000-plus square feet of meeting space, among the other amenities that make Lake Tahoe an entertainment hotspot.
A national advertisement inserted in convention-goer magazines kicks off the campaign, highlighting a toll-free hotline, 877-588-1122, established to field the prospects’ calls.
An event-planning brochure serves as a follow-up piece, which invites readers to peruse the soon-to-be-set-up Web site, http://www.laketahoesouthshore.com, to get a glimpse of the area’s total offering.
Once they arrive, the casino cooperative is banking on convention-goers playing with their disposal income. Most guests’ rooms and transportation are paid by the company. That leaves fun money to use at their discretion.
So what associations are more free wheeling with their money?
TD chamber Executive Director Kathleen Farrell said one would be surprised, referencing the American Bowling Association.
“When they go to Reno, they play,” she said.
But one shouldn’t discount the importance of comfort and convenience to these visitors seeking the best place to stay and play.
“One thing that’s changed dramatically is that hotels were built for the convenience of guests,” Farrell said, stressing the value of the room stay “Hotels no longer ride on the back of the casinos.”
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