Crowded slopes Christmas weekend
Despite excellent weather and ample snow coverage, it seems the post-Christmas weekend didn’t live up to expectations for some Lake Tahoe resorts.
Ticket sales reportedly were decent even though a few resort representatives described the biggest weekend of the season as “quiet.”
“It’s kind of confusing because it’s so beautiful,” said Tania Magidson, communications manager at Kirkwood Ski Resort. “Maybe people are planning on coming up during the week. It’s not a bad weekend by any means. It’s just that we were expecting a bit more. Our numbers are definitely higher than they were all season, just not what we’d hoped for.”
Many resorts are hoping ticket sales will rise during the week as out-of-towners make their way up the mountain after the Christmas rush and before New Year’s Eve.
“Because of the way the holidays fall this year we’re expecting to be busy all of next week,” said Nancy Harrison, public relations manager at Sierra-at-Tahoe. “Kids are on school vacation, the hotels are all booked up and next weekend is a big holiday.”
Nevertheless, Sierra-at-Tahoe didn’t sell as many lift tickets as they wanted to this weekend either, even though its conditions were good, according to Harrison.
“The snow is excellent and there’s not a cloud in the sky. We still have very good coverage and because of the warm temperatures the snow softened throughout the day and we got really good feedback about the conditions,” Harrison said.”It’s definitely busy and we’re having some of the best days of the year so far, but it’s not record-breaking numbers.”
Heavenly Ski Resort’s Director of Marketing, Monica Bandows, reported a moderately strong weekend with a surge in ticket sales expected for the upcoming week.
“I think Saturday was a turn-around day with a lot of people leaving and lot of people arriving,” Bandows said. “We anticipate a few really big days this upcoming week.”
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