Daughters hit the slopes this weekend
Thousands of women will storm ski slopes across the nation on Saturday for an event known as “D-Day.”
More than 100 ski resorts will participate in the first-ever “Take Your Daughter to the Slopes Day.” The event is open to all comers but designed to encourage females, no matter what age, to try skiing or snowboarding. Many of the resorts are offering discounted lift tickets and free demonstrations to those who participate this weekend.
The event is sponsored by the Snow Sports Association for Women, an organization formed in 1996 to increase women’s participation in snow sports.
“The ski industry used to manufacture men’s-only ski equipment and put cute designs and said it was women’s gear,” said Judy Daniels, communications director for Northstar-at-Tahoe. “Women may have given up the sport because there wasn’t any equipment. This is the first national event geared toward women who want to ski.”
Women are comprising a growing segment of skiers, according to an opinion survey by the National Skier/Boarder Association and the National Sporting Goods Association. They represent 40 percent of Alpine skiers and 35 percent of snowboarders. Nearly two-thirds of people who try skiing for the first time are women.
“We have no idea how many people will come out but we are excited,” said Nancy Harrison, communications director for Sierra-at-Tahoe.
The Tahoe ski resorts hosting the joint event include Sierra-at-Tahoe, Kirkwood Ski Resort, Squaw Valley USA, Northstar and Diamond Peak in Incline Village. Skiers will have to contact the ski resorts to find out what specific promotions will be offered.
An avid skier since she was a toddler, 11-year-old Amber Ramos will be teaching complimentary shape ski clinics for beginners. She said women are getting more recognition, and more awareness about women’s talent and expertise will be highlighted through this national event.
“I think people are noticing that there aren’t as many women on the slopes than men,” she said. “This event is very important because skiing will be more fun for women once they see how many turn out and get on the hill.”
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