Discount grocers welcomed at Tahoe | TahoeDailyTribune.com
YOUR AD HERE »

Discount grocers welcomed at Tahoe

Dan Thrift / Tahoe Daily Tribune
ALL |

When Grocery Outlet owners Mike and Kim Schouten opened the store in South Lake Tahoe on July 7, they expected resistance from the community.

“We thought people would say, ‘We don’t want a dented-can store in our community,’ ” Mike Schouten said.

But the Schoutens have seen the opposite reaction. Grocery Outlet has turned out to be a good fit for a community in which many residents work two or more jobs to make ends meet or are struggling financially as single parents.



Trish Tyron, a 17-year South Lake Tahoe resident, is happy the store is here. She said the community has been needing a store like this. Her sister is a single parent and needs a place like Grocery Outlet to make her dollars stretch.

While loading groceries into her car, Tyron said she used to shop at Safeway but switched to Grocery Outlet because of the lower prices. She said Safeway was beginning to have prices comparable with Raley’s.



Even though Lake Tahoe is a resort area, not everyone in the community has a lot of money to spend, she said.

“There’s a real working class here and not just tourists,” Tyron said.

The Schoutens moved to South Lake Tahoe in May from Blaine, Wash., and have worked in grocery stores since 1980. They jumped at the chance to be their own bosses at Grocery Outlet, Kim Schouten said.

Grocery Outlet has 131 stores across the country, Mike Schouten said. The store in South Lake Tahoe already has a group of customers that come in on a regular basis, and business is picking up, he said.

This store has a new policy of not selling products after their expiration date, Mike Schouten said. Grocery Outlet stores deal with products that are close to their expiration dates, which is why they can offer deals to customers.

Mike Schouten said he knows some people in the community are working two jobs and need a place where they can make their dollars count. “We filled a niche in the community,” he said.

James Griffath, a four-year South Lake Tahoe resident, said he shops at Safeway because it’s close to his home. He said he likes the quality of the products offered there, too.

Still, some shoppers are remaining loyal to other grocery stores in town.

Russell Tain, assistant manager at the Safeway in South Lake Tahoe, said the store’s business hasn’t decreased because of Grocery Outlet.

The primary reason people shop other places is because of gas, Tain said. Residents will leave the hill to buy gas in Carson City and tend to buy groceries while they’re there. He said it’s hard to compete when gas is 30 to 40 cents cheaper.

Other residents opt to shop at Raley’s. Becca Koeck has lived in the area for 32 years and likes to get groceries there. She said she usually shops at the Raley’s located by the “Y” but went to the one located in Heavenly Village because the other store currently is under renovation.

Koeck said Raley’s has everything she needs, she likes the products sold, and the store is well-organized.

Raley’s was not able to comment in time for this story.

Grocery Outlet, 2358 Lake Tahoe Blvd.:

Welch’s grape juice, 64 oz.: $1.99

Thomas Kemper root beer six-pack: $1.99

Rice Krispies cereal, 18 oz.: $2.69

Mission tortilla chips, 1-lb. bag: $3.19

Pace Picante, 8 oz.: $.99

Cheapest extra-virgin olive oil, 17 oz.: $6.99

Milk, 1 gallon: $3.59

Tyson whole chicken: $.99 per pound (average chicken 4.5 lbs)

Red bell peppers: $.99 each

Land O’ Lakes butter: $2.49

Duct tape: $.99

Quilted Northern, six rolls: $3.99

Pabst Blue Ribbon, 24-pack: $10.99

Raley’s Heavenly Village, 4010 Lake Tahoe Blvd.

Welch’s grape juice, 64 oz.: $3.88

Thomas Kemper root beer six-pack: $5.39

Rice Krispies cereal, 18 oz.: $3.28

Mission tortilla chips, 1-lb. bag: $4.39

Pace Picante, 8 oz.: $1.58

Cheapest extra-virgin olive oil, 17 oz.: $5.83

Whole milk, 1 gallon: $4.49

Fosters whole chicken: $1.69 per pound

Red bell peppers: $2.99 per lb. (one pepper = 8 oz. on average)

Land O’Lakes butter: $4.89

Duct tape: $1.99

Quilted Northern, six rolls: $7.58

Papst Blue Ribbon, 18 longnecks: $10.99, 12-pack: $6.49

Safeway, 1020 Johnson Blvd.

Welch’s grape juice, 64 oz.: $4.49

Thomas Kemper root beer six-pack: $4.99

Rice Krispies cereal: $5.39; $3.50 w/card

Mission tortilla chips, 1-lb. bag: $3.99; $3 w/card

Pace Picante, 16 oz.: $3.79

Cheapest extra-virgin olive oil, 17 oz.: $6.99

Whole milk, 1 gallon, Lucerne: $4.59

Fosters whole chicken: $1.59 per pound

Red bell peppers: $2.99 per pound

Land O’ Lakes butter: $4.99

Duct tape: $2.99

Quilted Northern, six rolls: $4.99; $4.49 w/card

Pabst Blue Ribbon, 12-pack: $7.49; $6.49 w/card

Safeway, 212 Elks Point Road

Welch’s grape juice, 64 oz.: $4.44

Sprecher root beer six-pack: $3.88; $3.50 w/card

Rice Krispies cereal: $5.39; $3.50 w/card

Mission tortilla chips, 1-lb. bag: $3.99; $3 w/card

Pace Picante, 16 oz.: $3.79

Cheapest extra-virgin olive oil, 17 oz.: $6.99

Whole milk, 1 gallon, Lucerne: $3.99

Fosters whole chicken: $1.49 per pound

Red bell peppers: $2.99 per pound

Land O’ Lakes butter: $4.99

Duct tape: $2.99

Quilted Northern, six rolls: $4.49

Pabst Blue Ribbon, 12-pack: $8.49; $6.49 w/card


Support Local Journalism

Support Local Journalism

Readers around the Lake Tahoe Basin and beyond make the Tahoe Tribune's work possible. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.

Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.

Your donation will help us continue to cover COVID-19 and our other vital local news.

For tax deductible donations, click here.

Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.

User Legend: iconModerator iconTrusted User


News

California lifts virus stay home orders, curfew statewide

|

SACRAMENTO, Calif. — California lifted regional stay-at-home orders across the state Monday in response to improving coronavirus conditions, returning the state to a system of county-by-county restrictions, state health officials announced.



See more