Environmental license plates team up
The California Tahoe Conservancy has joined forces with two other environmental groups in hopes to help bolster sales for the state’s Lake Tahoe license plate.
California’s Lake Tahoe plate will be grouped with the Yosemite National Park and Protect our Coast and Ocean plates in advertising campaigns.
“We’ve been marketing the plate since it was first issued, but we want to do it collectively – the resource-related plates,” said Ryan Davis of the Conservancy. “We have a common goal of protecting California’s resources. That’s why we’re doing it, to better pool our limited resources.”
Collectively, the Conservancy, Yosemite Fund and California Coastal Commission will target the major metropolitan areas of the state.
The Conservancy handles the money raised by the plates, which is for wetlands restoration, erosion control and recreational access projects. About $1 million has been raised so far by the 14,000 plates sold. To date, more than 57,000 Yosemite plates have been purchased or renewed; 28,000 Coastal plates have been purchased or renewed.
However, officials from the group say the collective sales represent only a small portion of California’s 24 million registered voters.
Although $1 million has been raised by the Tahoe plate, much of that has not been allocated to projects yet. Money has been appropriated to help fund bike trail projects, including South Shore’s Linear Park project.
“You’ll see more of it on the ground in the next year or two,” Davis said.
Nevada also started a similar program about a year and a half ago. More than 10,000 plates have been sold, and more than $255,000 has been raised. Officials have said it is by far the most popular special plate in the state.
More information about the Lake Tahoe license plates can be obtained by calling the California Tahoe Conservancy at (800) 510-8246 or from the World Wide Web: tahoecons.ca.gov or plates.ca.gov
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