ESPN, Caesars Entertainment ink sports betting deal | TahoeDailyTribune.com

ESPN, Caesars Entertainment ink sports betting deal

Associated Press
Since sports betting became legal last year in New Jersey, the state's casinos and racetracks had taken more than $2.6 billion worth of bets through the end of April 2019.
AP Photo/Wayne Parry

LAS VEGAS — ESPN viewers will soon start seeing a lot more of casino giant Caesars Entertainment.

The companies announced Tuesday a partnership that designates Caesars — which owns Harrah’s and Harveys Lake Tahoe — as the network’s official odds data supplier on TV and digital platforms.

The companies say Caesars’ data and branding will be added to ESPN’s programming in the coming weeks.

ESPN has also agreed to build a studio at the Caesars-owned Linq casino-resort in Las Vegas. Sports betting-themed content will be produced there starting next year.

Financial details of the agreement were not disclosed.

This isn’t Caesars’ first deal since the U.S. Supreme Court struck down a federal ban on sports betting a year ago.

It previously announced a Bleacher Report-branded studio will be built inside Caesars Palace casino-resort. It also became the NFL’s first-ever official casino sponsor.