Expect more special events in 2011 | TahoeDailyTribune.com
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Expect more special events in 2011

Brian Des Rochers
Special to the Tribune

SOUTH LAKE TAHOE, Calif. – It is with great pleasure and excitement that the Ski Run BID welcomes you to the new year and decade. While 2010 was an immensely progressive year for Ski Run, there is a lot more to come in 2011. As we look back on the year 2010, we would like to thank everyone who helped carve the path toward a successful future for “The Run” and the community of South Lake Tahoe.

Major strides were made by the Ski Run Business Improvement District and its partners. One of the most significant accomplishments was the acquisition of a special-event permit through the city of South Lake Tahoe. This allowed us to hold a farmer’s market Friday mornings during the summer and a food/wine pairing event called “Sample the Sierra,” which was produced by the Lake Tahoe Visitors Authority and the Lake Tahoe South Shore Chamber of Commerce. Both events are expected to recur in the summer of 2011, with the potential addition of several other events, including a nationally-renowned art festival. The Ski Run BID is in the process of expanding the boundaries of the special event area and is interested in working with any party who would like to produce an event on the boulevard.

Marketing was another focus for the Ski Run group. Artists competed to create the logo for Ski Run, and local resident Britta Nauta created the winning logo, which is now being used to brand and market the district as a distinct area of South Lake Tahoe. A Facebook page, “Ski Run Blvd: On the Run,” keeps interested parties aware of events and other updates. In addition, a monthly newsletter goes out to several hundred readers, and announcements are frequently published in local and regional news publications.

The inaugural Clean-up Day On the Run was held in the spring and again in the fall of 2010. Many volunteers braved some brutally cold mornings to clean the street and show pride for the community. To further beautify area, 80 banners featuring the “Ski Run Blvd.” logo have been purchased to be installed on the light poles along the boulevard and are expected to be seen decorating the street this winter.

A 501(c)3 non-profit status has been filed to create an organization that will allow entities not located within the boundaries of the Ski Run BID to participate more actively in the activities and enjoy the benefits of the BID. The vision is to expand the organization to include a solid base of partners with a common goal of creating a viable downtown for South Lake Tahoe residents and visitors to enjoy.

For more information about the activities, opportunities, and future of the Ski Run BID, contact President Brian Des Rochers at 530-545-2939 or bd_etc@

hotmail.com

– Brian Des Rochers is the president of the Ski Run Business Improvement District.￿


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