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Familiar marketing face joining Sierra-at-Tahoe

Todd Majoris, 33, has traded chips for boards.

The former marketing director for the Lakeside Inn and Casino at Stateline has returned to Lake Tahoe to assume the same job title when a slot opened up at Sierra-at-Tahoe.

After a six-month sideline adventure to the bright lights and big city of Las Vegas, Majoris came on board the South Shore ski resort this week.



He replaced Tracy Owen Chapman, who moved on to a director of marketing post at Sierra’s sister resort, Northstar-at-Tahoe.

So, the two marketing gurus will have much contact.




Presumably, Majoris and Owen Chapman have made good fits for the two Booth Creek Resorts ski areas.

“There are a lot of similarities with Lakeside and Sierra,” Majoris said Thursday, recognizing the community-minded qualities of both resorts.

“It’s been a big adjustment. But I’m glad to be back,” he said.

Lake Tahoe was where Majoris said earlier he wanted to retire.

After a decade of work, he left Lakeside last October – much to the dismay of his many friends.

On the other end of the lake, Owen Chapman is more settled, electing to stay in her Zephyr Cove home. Trying her hand at her new digs has just added five minutes to her half-hour commute and more year-round possibilities.

For example, Northstar offers mountain biking on the slopes over the summer months.

“When the opportunity came at Northstar, I wasn’t looking for a change,” she said Wednesday. “I was just ready for the next step. It’s an incredible opportunity to diversify. The way I look at it, I’m just playing for a different team.”

Owen Chapman likes sports analogies. That’s one reason why she’ll miss Sierra-at-Tahoe, where there’s an unparalleled camaraderie among the staff.

On the Sierra-at-Tahoe team for eight years, she’s had a lot of practice.

Before her long stint at the ski area, Owen Chapman worked for six years in a marketing role at Harveys Resort & Casino. She handled advertising and public relations there.

Like Majoris’ reputation for community involvement, Owen Chapman serves on the South Lake Tahoe Chamber of Commerce and Ski Lake Tahoe boards. She teaches marketing at Sierra Nevada College and Lake Tahoe Community College.


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