Fourth of July not sold out – yet |

Fourth of July not sold out – yet

Sally J. Taylor

Fourth of July reservations are still available on the South Shore of Lake Tahoe, but they’re getting harder to find.

BASS Tickets, which manages the toll-free number for the Lake Tahoe Visitors Authority, on Thursday appealed to the South Lake Tahoe Lodging Association to provide more rooms to offer callers.

“We’re almost out,” said Cindy Armitage, the reservations representative for BASS.

South Shore lodging properties enrolled in the program pay a commission and provide BASS with blocks of rooms to rent. Lodging owners also reserve rooms for customers who call them directly.

“A lot of smaller properties are not sold out,” Armitage said.

Many motels that do not contract with BASS also have space available.

Community leaders expressed concern about how BASS representatives communicate their lack of rooms to callers.

“Our worse nightmare, and it’s happened before, is that people think we’re sold out and don’t come,” said South Lake Tahoe Chamber of Commerce Executive Director Duane Wallace. “We want to fill every motel.”

“I’ll even write the script (for the reservationists),” said Tahoe-Douglas Chamber of Commerce Executive Director Kathleen Farrell. “Callers need to be told there are rooms available, just not on (the BASS) list.”

The chamber directors asked that BASS refer callers to the chambers once its inventory not longer meets the callers’ needs. And they asked motel owners to provide the chambers with lists of available rooms.

“Whether you’re a chamber member or not, call the chamber if you’re not sold out,” Wallace said.

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