Free micro-transit service in South Tahoe surpasses 20k rides |

Free micro-transit service in South Tahoe surpasses 20k rides

Lake Link that launched Friday, July 22, is a new, microtransit service, offering free, on-demand rides to both locals and visitors.
Madison Schultz/Tahoe Daily Tribune

SOUTH LAKE TAHOE, Calif. — The free rideshare program launched last month on Lake Tahoe’s South Shore has provided more than 20,000 rides, with the local workforce accounting for 43% of all rides, officials announced Wednesday.

The report on the micro-transit service, Lake Link, comes as the Douglas County Commissioners on Thursday are planning to discuss partially funding the annual $1.2 million program from the 1% Transient Lodging License Tax. Half of the funding has already been raised from 19 funding partners in South Lake Tahoe and Stateline.

According to the South Shore Transportation Management Association, which is providing the service, between the launch of the service on Aug. 22 and Labor Day, Lake Link provided more than 20,000 rides. Locals are using it to get to work (43% of all rides) and residents and guests have all been going to and from casinos, shopping, and restaurants (36% of all rides). 

“Thank you to the South Lake community for embracing our new transportation system,” said Raymond Suarez, Lake Link program manager. “You are helping us toward our goal to alleviate congestion in highly traffic areas where residents can leave cars at home while also providing visitors a seamless carless vacation option to the region.”

Lake Link provides free shared rides to and from anywhere in the service area between 7 a.m. and 9 p.m. Riders will likely share space with others in a minibus or minivan equipped with a bike rack. The drivers are directed to pick riders up and drop them off throughout the area using the most efficient route. 

Going into fall and winter, riders may see some slight changes in service hours and number of vehicles providing rides. 

“Our goal is to increase service as demand dictates, and based on funding opportunities with public and private partners,” said a press release. “We anticipate growing the service as much as possible and improving links to other transit services.”

Interested riders should download the Lake Link app.

For more information, visit

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