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Germany radio from of basin

Sally J. Taylor

German could be heard almost as much as English on Friday at the Lake Tahoe Visitors Authority office.

Radio announcers and journalists from Deutschland Radio, Rudi and Rita Schneider, were in town to interview and tape Tahoe people, mostly German-speaking, about Tahoe for a program to air in Germany in November.

Klaus Utecht was one of those to share his love and experiences in front of the radio mike in punctuated German.



“They wanted to have some local perspective in German,” he said.

Chuck Maas of Lake Tahoe Accommodations met the Schneiders in Berlin during the ITB, the largest tourism trade show in the world. He and Rudi struck up a conversation about the Maas’ German heritage.



The Schneiders are North American correspondents for the Deutschland Radio, which is similar to the BBC in Britain or Public Broadcasting System in the U.S. They have a weekly one-and-a-half-hour travel and tourism show heard by 3.6 million listeners throughout Europe. They also write for travel journals.

The exposure is a welcome opportunity for the visitors authority and local businesses with an interest in attracting more European visitors.

For the Schneiders, the stop in Tahoe was one of many in their travels.

“In the last 10 years we’ve driven more than 100,000 miles cross country (mostly in a motor home). We enjoy your country,” Rudi said. “A lot of the stories are about both well-known and not very well-known places.

“Coming to a place like this we want to see, not only the foreground tourism scenes, but the background. To see the people, their customs.”

Those customs include the legends and reality of the American Old West and American Indians, which hold a special fascination for the German people.

After the South Shore tapings, the Schneiders drove around the lake to get an overview of the area. This week they’ll head to Sacramento and San Francisco.

“I love this job. You can meet people and come in touch with people and see what other people do,” Rudi said. “It’s more than the dollars you get for stories.”


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