Golf tournament organizers pledge help for local nonprofits |

Golf tournament organizers pledge help for local nonprofits

Adam Jensen / Tahoe Daily Tribune

Feeding the needy might not be the first thing people associate with the American Century Celebrity Golf Championship, but a new program by event organizers promises to lend a hand to local nonprofit groups.

NBC Sports and American Century Investments use the tournament to raise money for a national charity each year, but donations to local charities haven’t been consistent until this year, Jon Miller, executive vice president of NBC Sports, said at a press conference on Thursday.

At the conference, Miller and Mark Killen, chief marketing officer for American Century Investments, announced they would donate money for supplies at Bread and Broth, Tahoe Youth and Family Serves, and the Boys and Girls Club of Lake Tahoe.

“When we come to town, we don’t just come to Tahoe as a traveling road show,” Miller said.

Although the exact amount of the donation isn’t known, Miller said organizers expect to locally purchase the goods for the groups.

For Tahoe Youth and Family Services, the donation means they will be able to replace a van that can barely make it up Kingsbury Grade, said Julie Franklin, Safe Place coordinator for Tahoe Youth and Family Services.

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For the Boys and Girls Club, the donations will go to the purchase of computers so kids who don’t have access to technology can get up to speed, said Executive Director Karen Houser.

And for Bread and Broth, the donation will provide the most basic of human necessities: food.

Evye Szanto, the marketing director for Bread and Broth, said the group – which provides a free meal once a week to anyone in need – has seen a significant increase in demand since the economy began to crumble.

“We need this money to actually purchase food,” Szanto said.

This year’s donations will be the first in annual contributions to local nonprofit organizations, according to Miller and Killen.

“We think it’s really important,” Killen said. “We want to see this community thrive and grow and continue to be successful.”