Harrah’s Fatburger is in Fat City
August 14, 2005
Robert Schuster must have seen a gold mine in Harrah’s Lake Tahoe – but his business isn’t in gaming.
The Los Angeles man opened a Fatburger franchise in the casino near the South Shore Room on Wednesday, and lines to order have been steady. For Saturday alone, he counted 1,664 orders taken. The day before, the line reached the California Bar and remained there for hours.
“It’s awesome,” Schuster said of the response.
As the 73rd location in the U.S. chain, the Stateline casino burger joint serves burgers, fries – in two different sizes, and milkshakes made with ice cream. A cafe court was constructed to accommodate the eatery.
Among other things like having discount promotions for locals, Schuster plans to expand on the 95 seats now installed at the restaurant.
Here’s a man who’s not afraid of being creative, placing the quadruple king burger on the menu. Six people have ordered that in less than a week. That was music to Schuster’s ears.
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The businessman said he was once in the legal, music and publishing professions. But he worked his way through school in the restaurant business. The opportunity for him to join the chain came up three years ago.
The Santa Monica-based chain started in 1952 by a woman named Lovie Yancey who had a penchant for juicy hamburgers. She called her boyfriend Mr. Fatburger until the couple broke up and she tore down the “Mr.” in the sign, Schuster said, chuckling over the story passed down through the company. He’s one of the executives of the company.
In less than a week, Schuster is pleased with the progress of the South Shore location – which has 50 employees serving the lean-meat burgers.
“The bottom line is, you eat one of these, and you stop worrying about (calories),” he said.
Fatburger, known in its promotions as “The Last Great Hamburger Stand,” is open 24 hours every day and can be reached at (775) 588-8020.