Hearing to take comment on marketing | TahoeDailyTribune.com

Hearing to take comment on marketing

Emily Aughinbaugh, Tribune staff writer

South Shore residents will soon have an opportunity to change the way out-of-towners view Lake Tahoe.

The Lake Tahoe Visitors Authority is seeking public comment on Tahoe marketing strategies at a community forum Thursday evening.

Terry LeBan, executive director of LTVA, said the forum will help finish a Community Marketing Plan by the end of August.

The Community Marketing Plan directs how much money is spent on marketing, to what medium it is given, and to whom Tahoe is advertised. The plan also looks for ways for the LTVA to reach more people in an efficient and economical way.

“The Community Marketing Plan basically keeps us going in the same direction,” LeBan said. “It helps to keep us us from rapidly changing directions based on the economy’s changes.”

Douglas County Commissioner Steve Weissinger said inviting city council, county commission and the Tahoe-Douglas Visitors Authority to Thursday’s forum is a positive step in the marketing plan process.

“What I think is critical is that all three entities work in a spirit of cooperation,” Weissinger said. “Whether we like it or not, Douglas County, Nev. and the city of South Lake Tahoe, Calif. are inextricably joined at the ankle. Though they may not always agree, marketing dollars must be leveraged for the maximum benefit to the community.”

LeBan said the marketing plan will be voted on at the end of August by the LTVA’s directors.

The forum will also address South Shore redevelopment and there will be a tour of area redevelopment sites.

“There seems to be a fear of (Tahoe’s) being under construction and scaring everybody,” LeBan said. “This tour was put together so we could talk about the positive side of redevelopment. We’ll be taking them out to let them know Lake Tahoe is changing.”

Breakout Box:

What: Lake Tahoe Visitors Authority community forum

When: Thursday at 5:30 p.m.

Where: Harvey’s Resort Casino-Convention Area

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