Helmet sales a matter of safety | TahoeDailyTribune.com

Helmet sales a matter of safety

Sally J. Taylor

Sometimes it takes tragedy to drive home the need for safety.

In the wake of the high-profile deaths of Sonny Bono and Michael Kennedy due to collisions with trees while skiing, many people are investing in helmets.

Ski and snowboard equipment stores are barely keeping up.

“The increase in sales was dramatic (after the accidents),” said Dana Poulan, a sales representative at Heavenly Sports, where the stock of helmets nearly sold out before a new order arrived.

Some stores noticed the upward trend even before this year’s deaths.

“We’ve been selling a lot of helmets this year, period, even before Sonny died,” said Andy Poscic of Rainbow Mountain Ski and Snowboard Rentals.

Sales persons say helmet sales have not been confined to parents buying for their children. Even adults and teens, those often more conscious of comfort and appearance rather than safety, are putting helmets on when they hit the slopes.

Poscic added a helmet to his own gear this year. Since helmets are already standard for motorcycles, bicycles and rollerblades, “Why not skiing,” he said.

“If I go down, I’ve got a better chance with a helmet.”

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