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Highway campaign launched

The Associated Press

FALLON – First, they promoted attractions along U.S. 50 in Nevada, dubbed the “Loneliest Road in America.”

Now, local and state officials have launched a program to promote highlights along U.S. 95 in the state.

It features a “Come Alive on 95” CD that allows motorists to learn about 15 towns along the highway and eight destinations off the beaten track.



The program involving the north-south highway that runs the length of Nevada is the latest effort designed to promote rural Nevada.

It was developed by representatives of towns along the way, including Lovelock, Fallon, Hawthorne, Tonopah and Goldfield.



“We have a lot more power working together than we do apart,” Lt. Gov. Lorraine Hunt told the Lahontan Valley News & Fallon Eagle Standard newspaper.

“These people have put together a project to make the trip across Nevada fun, meaningful and memorable,” said Hunt, who’s also head of the Nevada Commission on Tourism.

With the help of grants from the state and donations, the nonprofit group Nevada Silver Trails produced the program, which also includes a promotional bumper sticker, restaurant placemats and a newspaper.

The CD features a narration by John Tyson, a Reno television personality who does stories on rural Nevada.

“The program is only a year old and we’ve used nearly all 10,000 CDs printed to promote the program,” said project director Virginia Ridgway of Goldfield. “We’re not just out of the box with this project, we’re way out of the box.”

The project required three grants totaling $45,000, about $17,000 in donations and more than 90 volunteers, Ridgway added.

“This is by far the best tourism project rural Nevada has ever seen,” she said.

Information from: Lahontan Valley News, http://www.lahontanvalleynews.com


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