In-N-Out up and away
Burger joint to open in Valley
By Regina Purcell
Tribune News Service
Come September, desperadoes need not go to Placerville in search of the famed In-N-Out burger.
For nearly 60 years, In-N-Out Burger has been a staple in fast-food diets throughout the West. Carson Valley Plaza will gets its own joint which is slated to open within the next two months.
“It’s a great location,” said Carl Vanfleet, vice president of planning and general manager of In-N-Out Burger.
“There are a lot of people there; a lot of growth and a terrific shopping center we are in. What’s not to like?” he said.
Vanfleet said the company is still on track to open two new stores – Douglas County’s and one at the south end of Reno.
“Sparks will be held up a bit but it won’t hold up the other two,” he said. “We are still hoping to open in early to mid-September.”
In-N-Out Burger will employ between 50 and 60 in Douglas County. It will be open Sunday through Thursday from 10:30 a.m. to 1 a.m. and until 1:30 a.m. on Fridays and Saturdays.
The company does not offer franchises. All In-N-Out Burger restaurants are company owned and operated, Vanfleet said.
Eventually, the company will offer a cookout trailer to cater events.
“We are really excited about coming to Northern Nevada,” Vanfleet said. “We can’t wait to be there and we are also aware there is a lot of folks that have been waiting awhile for us. We will be looking for them.”
Based in California, 1948, the first In-N-Out Burger was founded by Harry and Esther Snyder in Baldwin Park. Harry’s idea of a drive-through hamburger stand where customers could order through a two-way speaker box was quite unique.
In that era, it was common to see carhops serving those who wanted to order food from their car. Harry’s idea caught on and California’s first drive-through hamburger stand was born.
Their sons, Guy and Rich, learned the business from the ground floor.
From an early age, Guy and Rich worked at In-N-Out, learning the principles that were to become the cornerstones of In-N-Out’s philosophy.
By the time of Harry Snyder’s death in 1976, there were only 18 drive-through locations. Rich took over as president at the age of 24, and with Guy’s help, established a new facility that allowed In-N-Out to have total quality control over all In-N-Out ingredients. In addition, they created the In-N-Out university, where new managers are trained and the In-N-Out formula for success is consistently reinforced. While Rich was President, In-N-Out grew from those 18 locations in 1976 to 93 locations at the time of his death in 1993. Guy Snyder became chairman of the board and CEO in 1993.
As chairman, H. Guy Snyder, (the H. stands for Harry, named after his father) led In-N-Out into the future with continued expansion throughout California, Nevada and Arizona. While Guy was chairman, In-N-Out grew from 93 locations to 140 at the time of his death in 1999.
Esther is the President of In-N-Out and still works in the office each day. French fries are made from hand-diced, fresh, whole potatoes. And the shakes are made from real ice cream.
In-N-Out remains privately owned and the Snyder family has no plans to take the company public or franchise any units.
Carson Valley Plaza, Douglas County’s newest commercial development, had already surpassed expectations. According to Douglas County Assessor Doug Sonnemann, the assessed valuation off Topsy Lane was at $7.7 million in April. As of July 1, Sonnemann said the assessed valuation is at $11,179,634.
The businesses in the complex include Crystal Kaleidoscope, The Candy Bar, Starbucks, Panda Chinese food, Borders Books, Bed Bath & Beyond, CP World Market, PETCO, Michael’s, Marshall’s, Famous Footwear, Pier 1 Imports, Payless Shoes, Old Navy, Boondocks, Oreck, Crescent Jewelers, Sport Clips, 702 Skate Shop, Nextel, Home Treasures, JM Furniture, Play it Again Sports, Home Treasures, Abco Appliance, and the Game Stop.
The Cold Store Creamery, Taqueria La Salsa and Quiznos Subs are scheduled to open soon at the complex.
AIG Baker Shopping Center Properties of Birmingham, Ala., developer of the Carson Valley Plaza, is represented by Leasing Representative Fred Reynolds.