It’s August, but some have snow on their minds
Although it’s summer at Lake Tahoe, winter is never far from the minds of those who run the area’s ski resorts.
Mountain maintenance crews work year-round making sure lifts pass their annual inspections.
All capital improvements and road upgrades are underway during summer. And human resource departments head out of the country to recruit international workers.
But when the days get cooler and shorter in August, others start thinking about snow, too.
“We have seen our season passes pick up in the month of August. We see an increase as temperatures start to cool off,” said Nicole Cox, spokeswoman for Sierra-at-Tahoe.
Heavenly Mountain Resort won’t be waiting around for Mother Nature.
“The days are getting shorter and we’ll start blowing snow in 10 weeks,” said Heavenly spokesman Russ Pecoraro.
Discounted season passes are on sale at all three South Shore resorts. Kirkwood Mountain Resort and Heavenly end their discounts Sept. 4, while Sierra’s ends Sept. 30.
“The season pass is our version of the local’s discount. It’s something that we do so the locals can get up there and access the mountain,” Pecoraro said.
Sweetening the deal: if you buy a Heavenly season pass, you get three free days at any of the other Vail-owned resorts.
Cox said Sierra’s season passes help bring revenue to other profit-generating aspects of the resort: food and beverage, retail, ski school and rentals.
Sierra’s biggest capital improvements this year include repaving its access road and retrofitting their Grandview Express chair to allow for people in street clothes to get on for a scenic ride.
Kirkwood Mountain Resort could not be reached for comment.