Jamie Anderson: Not afraid to go big
SOUTH LAKE TAHOE, Calif. – If women’s snowboarding is a stampeding herd of buffalo, South Lake Tahoe’s Jamie Anderson will be the first to trample whatever gets in its way. At 21, she’s already crushed the biggest competitions in the sport, including the X Games and U.S. Open. Last year, for the second year in a row, she took top honors in the TTR World Tour. And now she’s set her sights on medaling in slopestyle at the 2014 Winter Olympic Games.
On top of her ultra-busy contest schedule, she’s designing her own line of outerwear for Billabong (out this year!), her own eyewear for Electric, her own snowboard for Gnu and her own shoes for DVS. She’s constantly filming for her online series, JA Visuals, as well as various snowboard videos. And she finds time to spend at home in Tahoe.
“I always love coming home to the Lake,” she says. “Nothing beats our summers and nothing beats our bluebird powder days.”
Growing up in Tahoe, Anderson hit the snow early. Before the age of 10, she was on the Sierra-at-Tahoe Resort team and killing it in local competitions. It wasn’t long before, photos of her hit the magazines and TV networks began to take notice. By 2009, she was named Snowboarder Magazine’s woman rider of the year. And by 2010, her sponsor list grew to incorporate non-snowboarding brands like Verizon and, um, Lemonheads. The rest is sweet history.
What’s the hardest part of being a professional snowboarder?
Living your life on the road so much of the year…
You’ve designed dozens of different products. Which ones stand out as some of your favorites? Why?
I am really liking my newest collection with Billabong. I’m using organic cottons and recycled polyester, and I am really excited to wear the eco products in my line!
Will you compete in the 2014 Olympic slopestyle? What will you do to train?
I will try to make the 2014 olympic team for sure! To train, I am going to work my butt off, riding, mountain biking, swimming, running, hiking, yoga, tramp sessions, and Camp Woodward!
What do you like more: contests or filming?
I like them both! I think everyone would prefer to shred pow and film, but the contest scene if fun as well. It’s intense and really fun to be a part of.
Where do you like to ride the most?
Sierra At Tahoe. It’s a really fun mountain to shred. All over.
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