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jd, tim (DAN FOUND FILE ART)

The Lake Tahoe community is preparing to mix business with pleasure next week at an event billed as the biggest biz party in the region.

The Tahoe-Douglas Chamber of Commerce, with the help of the Tahoe Daily Tribune, will provide local businesses a way to showcase their operations Feb. 15 at Caesars Tahoe.

In its 12th year, the Business Kaleidoscope will be held from 4 to 8 p.m. at the convention center. An estimated 1,200 to 1,400 people are expected to peruse some 70 booths.

Among the assorted group, RJ Marketing will oversee a table highlighting its marketing operation of ecologically friendly products. This includes a recent expansion into electric vehicles like the recently launched Corbin Motor Sparrow, a sleek mini car that touts zero emissions.

The businesses participating may find networking to each other to be helpful, chamber membership services coordinator Jodi Ballard said.

“You’d end up ahead even if no one (else) came to the party,” Ballard said.

She said the process of cultivating new clients does not end at the show.

“The big thing is, the biggest failure in trade shows is businesses failing to follow up,” Ballard said.

Some estimates of those businesses that fail to do so run as high as 70 percent.

Other recommendations include: setting goals of what your business wants out of the show; introduce yourself before the show; provide a giveaway; intercept the strolling public; and visualize what would attract you to the booth.

Analysts have said businesses these days need all the help they can get to stay ahead of the curve since the opening days of the recession last March and the Sept. 11 tragedy. Ballard agreed.


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