July a busy month for South Shore | TahoeDailyTribune.com
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July a busy month for South Shore

Sally J. Taylor

The lodging industry on the South Shore appears to be crawling out of the doldrums, according to the July transient occupancy tax repor released by the city of South Lake Tahoe.

Revenue collected by the city from the room tax – 10 percent in general and 12 percent in the redevelopment areas – totaled more than $1 million, up 7.91 percent compared to July a year ago. The year total is up 11 percent.

“July was tremendous,” Mayor Hal Cole told the South Lake Tahoe Chamber of Commerce Board of Directors last week. “Summer has really taken off.”

That’s especially good news for city coffers and those organizations funded with TOT revenue, primarily the chamber, the Lake Tahoe Visitors Authority and the Lake Tahoe Airport.

“Everything should be above what was projected,” Cole said.

Terry LeBan, director of the LTVA, attributed the lodging increase to a consistent “in their face” marketing campaign in both Northern and Southern California.

“TOT in July ’98 was the highest TOT in the past five years. It was bigger than July of ’94, ’95, ’96 or ’97,” LeBan said. “Both sides of the state line for July were up,” she said, referring to a report from Douglas County.

LeBan did not have the Douglas County room tax revenue report but said that occupancy there increased to 90.3 percent, a 1.2-percent improvement.

Discrepancies in the city room tax report regarding room availability and occupancy had not been resolved as of Wednesday, so that number is unknown. City occupancy percentages in July generally run in the 50s.

Tahoe Daily Tribune E-mail: tribune@tahoe.com

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