Kaleidoscope: Business laced with fun
In nine years, the Tahoe-Douglas Chamber of Commerce Business Kaleidoscope has evolved into one of the biggest business events of the year.
“Everybody who has done this over the years said there were more people then ever before,” Chamber Executive Director Kathleen Farrell said. “At one time, they were wall to wall.”
No exact count was taken, but Farrell estimated, based on previous counts, that more than 1,200 people wandered the aisles at some point during the night. The booths were set up at Caesars Tahoe.
The Kaleidoscope provides an opportunity for businesses and nonprofit organizations to showcase their services; for business people to network; and for community members to look over and sample what those businesses have to offer. And it’s fun.
Seventy businesses set up booths with an assortment of displays. Eight restaurants offered samples from spring rolls and pasta to lattes and brownies. Other businesses lured people to take a closer look with sweets and giveaways such as pens, key chains, magnets, pill boxes, fliers, and business cards.
“It’s a great, wonderful networking event,” Christine Pearson, marketing director for Tahoe Colony Inn/Red Carpet Inn, said as she left with a bulging goody bag. “I learned a lot about the area that I wasn’t aware of.”
A number of businesses appeared for the first time.
Paul Tong, training center business manager for CompUSA, came all the way from Reno to promote the computer store’s instructional opportunities that include software training workshops to Y2K solutions.
“(Shows) let the community know where we are, what we are and what we offer customers,” Tong said.
Retailers were not the only companies present.
Chiropractor James Dimitri also set up a booth for the first time.
“The best way (for a business like mine) to promote my business is to meet people face to face,” he said as he packed up what remained of brochures and samples of a balm for sore muscles. “I show them that what I do is logical and practical.”
Enough people stopped by to make the time an evening well spent, he said.
“I’ll be back next year.”
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