Kirkwood featured on the cover of ‘SKI Magazine’
Kirkwood Mountain Resort graced the October 2007 cover of SKI Magazine, a leading industry publication reaching more than 450,000 subscribers and 1 million readers.
The magazine’s editors chose a dramatic nighttime photo of Kirkwood Mountain Resort which hit newsstands Sept. 25. It marked the first time in over 25 years since a Lake Tahoe resort has been on the cover with such prominent exposure. The cover shot captured by Ian Shive at Aurora Photos overlooks the spectacular Kirkwood valley setting.
“This recognition is a major source of pride for Kirkwood loyalists who have been touting the scenery, snow and terrain here for many years,” said Allon Cohne, Kirkwood’s director of marketing. “The cover shot reinforces the resort’s position as an emerging ‘hot spot’. We couldn’t ask for a better way to start our 35th anniversary season.”
“SKI Magazine’s cover shot of Kirkwood is a major coup because it is a respected, high-profile magazine within the ski industry,” said Carl Ribaudo, executive director of Ski Lake Tahoe and president of Lake Tahoe South Shore Chamber of Commerce. “This type of exposure is beneficial for the Lake Tahoe region as a whole because it adds to the area’s credibility and positions it among the country’s finest.”
Additionally, the magazine ranked Kirkwood number eight for “snow” in North America, and is the only Lake Tahoe resort ranked in the category. Kirkwood has been ranked in the top 10 for its snow quality 18 out of the 20 years SKI Magazine’s Reader’s Poll has existed.
In any given year, more snow falls at Kirkwood than at any other U.S. resort as evidenced by its past four-year average of 638-inches. Its location on the western slope of the Sierra Nevada puts it directly in line of powerful storms that roll in from the Pacific Ocean, providing Kirkwood with plentiful light and dry snow.
For the past 11 years, The North American Freeskiing Championships has held its event at Kirkwood because of consistent snowfall and select terrain.