KTHO bids for Truckee station | TahoeDailyTribune.com

KTHO bids for Truckee station

Kidd Communications’ bid for a new FM station in Truckee wound up in second place recently, but the owner of South Lake Tahoe’s KTHO-AM 590 says there still might be a chance that he will acquire the new frequency.

“We went through the auction process, and our bid came in second,” said Chris Kidd, who is closing in on his fourth anniversary as owner of South Shore’s KTHO. “There’s still a chance, however, that if the top bidder does not come up with the money, we could still get it.”

In the first-ever government auction of a new radio station frequency, an eastern telecommunications company headed by Todd Robinson, who already co-owns a radio station in Reno – won the franchise with a bid of $135,000. That bested Kidd’s bid of $122,000. If Kidd ends up with the frequency, the new FM station would be “music-intensive, with some community-related programming. We would definitely be looking at a younger demographic (than KTHO).”

Meanwhile, KTHO is expecting to hear soon from the Federal Communications Commission regarding their request for a power increase. The station is now at 2,500 watts. But after the FCC lifted a freeze on communication upgrades, Kidd applied for an increase to 10,000 watts.

If the application is approved, KTHO would have to build a new transmitter and phaser, at a cost of around $100,000. The increased power would allow KTHO to get a clearer signal in areas such as Incline Village, Truckee and Reno.

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