Lake Lapper gives a lift
Getting to at least five Lake Tahoe ski resorts will be a little less expensive this winter, thanks to a new Tahoe Lake Lapper program.
Riders using the basinwide public transportation system to visit Diamond Peak, Ski Homewood, Sierra-at-Tahoe or Spooner Lake Cross Country can now receive a $5 discount on the price of an adult lift ticket. At Northstar-at-Tahoe, a Lake Lapper ticket stub is worth $5 off ski or snowboard rentals.
Richard Hill, Tahoe Transportation District executive director, said the program is one more way to decrease the level of traffic and parking problems in the basin by targeting the skier market.
“This shows that there is a desire to reach out to an extended customer base using public transit, and in the process, reduce traffic to ski areas,” he said. “Next year, we plan to expand the program and have it in place on opening day.”
The program was the result of talking to area skiers about how they could better benefit from public transit. Marketing directors at the ski areas apparently liked the idea, and the program was kicked off at the end of last month.
“Private and public services have the same interest – pleasing our customers,” Hill said. “We can build upon the relationships we make with the resorts as we begin to merge all transportation resources and services throughout the Tahoe Basin.”
Collier Cook, marketing director at Homewood, said the program has been widely used since the resort decided to take part in it.
“We are always looking for responsible alternatives to people driving their own cars,” Cook said. “Especially on stormy days, it makes sense to offer this as a viable alternative.”
Cook said the discount is viewed as a double-incentive for using the Lapper – the first being reliable, comfortable and hassle-free transportation.
The Lake Lapper operates seven days a week from 6 a.m. to 7:20 p.m., circling in two directions around Lake Tahoe and making 21 stops, including ones at Homewood and Spooner Lake resorts.
Other participating resorts can be accessed via free shuttle service. Skiers can catch a ride to Diamond Peak from the Hyatt Hotel on the North Shore, to Northstar from the Kings Beach transit stop, and to Sierra from the South Shore’s Tahoe “Y” Transit Center.
For more information about the Lake Lapper schedule, call (916) 542-5900.
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