Lake Tahoe Visitors Authority looks to city for funding
April 18, 2009
The Lake Tahoe Visitors Authority will try again to receive funding from the city.
The LTVA is asking for $85,000 to promote four special events this year, LTVA Executive Director Carol Chaplin said. Chaplin will make her request to the South Lake Tahoe City Council at its Tuesday meeting.
The LTVA helps market the events to draw visitors to the South Shore.
All the events could continue without the city funding, but Chaplin said there would be fewer participants and visitors than previous years because the events couldn’t be marketed.
Historically the LTVA has contributed money to all these events, such as $10,000 to $20,000 for the Lake Tahoe Marathon. Because all the organizations that give money to the LTVA have reduced contributions, it’s hard for the organization to fund everything it has in the past.
The city originally agreed to fund the LTVA $335,000 in October, but the funds were yanked at a February city council meeting, with council members citing budget shortfalls as one reason for the change in funding.
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Chaplin said the city is under the same fiscal constraints as other organizations, but the LTVA needs some funding to maintain events, such as the Lake Tahoe Marathon, Lake in the Sky Air Show, Labor Day fireworks and the Masters Track Meet.
At the Lake Tahoe South Shore Chamber of Commerce meeting Thursday, Chaplin encouraged people to come to the council meeting and voice their support for city funding.
The meeting begins at 9 a.m. Tuesday in council chambers at the Lake Tahoe Airport.