Lake Tahoe’s ‘PR’ man says goodbye after 20 years |

Lake Tahoe’s ‘PR’ man says goodbye after 20 years

A Stateline entertainment pioneer is ending his Tahoe time this week along with “TV’s Magic Stars,” a show he co-produced with Tony Clark at the Horizon Casino Resort.

After 20 years as a marketer at Lake Tahoe, Paul Reder has permanently relocated to Los Angles, where he is involved with numerous projects. “TV’s Magic Stars,” the nightly show in the Golden Cabaret, ends a 12-month run on Sunday, Jan. 13.

“I hope to come back to Lake Tahoe for business, but right now it’s just for pleasure,” he said.

“TV’s Magic Stars” featured magicians Jonathan Neal Brown, Danny Cole, Joel Ward and Christopher Hart.

“Usually with an act, you expect the producers to be aggressive with you, but (Reder and Clark) are the two nicest guys, and the fact that they are able to keep shows running for so long is really a testament to them,” Brown said. “They let us explore new ideas and work on things. It wasn’t at all rigidly disciplined.”

Reder came to Tahoe after graduating from college in 1988, and at the age of 22 became the general manager of Lily’s Nightclub in the Sahara Tahoe, which later became the Horizon. A buffet now occupies the former site of Lily’s, which was the only nightclub in town at the time. Reder opened Nero’s inside Caesars Tahoe in 1990. The venue is now the site of the BLU Nightclub inside MontBleu Casino Resort and Spa.

Reder became Caesars’ director of entertainment in 1995. In addition to overseeing the nightclub and showroom for major musical acts, Reder also brought major boxing events to the casino, including several world championship bouts.

“In 2000 I went corporate and became vice president of entertainment of northern Nevada for Caesars,” said Reder, who two years later started PR Entertainment.

After Columbia Sussex purchased Caesars and the Horizon, Reder was hired independently to a two-year contract, which expired in August.

Reder worked with Clark in the Golden Cabaret on the long-running magic act Fusion, and later they co-produced “The Chipper Lowell Experience,” a magic variety show.

“I love the market and consider myself a local through and through,” Reder said. “It’s been a great 20-year run. There will always be a place in my heart for Tahoe.”

Reder is working on three projects.

He is producing a Cirque de Soleil show called “Aonix,” a musical comedy “Kinsey Sicks,” which he previously produced in Las Vegas and has brought to Los Angeles, and he continues to work with Clark. They plan to bring the magic show Fusion to Brazil.

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