League to Save Lake Tahoe is now riding on the information superhighway | TahoeDailyTribune.com

League to Save Lake Tahoe is now riding on the information superhighway

Emily Aughinbaugh, Tribune staff writer

Thanks to a Berkeley Web designing firm, the League to Save Lake Tahoe is now riding on the information highway.

Plumbline Studios owner Dom Moreci constructed the league’s new Web site, http://www.keeptahoeblue.org, at no cost.

Moreci and four of his employees took three months to design the first version of the Web site, a product for which his company usually charges about $30,000.

Moreci said he was happy to work for free on the project on his off time because of his love for the lake.

“Some of us grew up there and some of us vacation there,” he said. “All of us love Tahoe and recreate there. We all grew up with the Keep Tahoe Blue stickers.”

Moreci said the new site is only the first version, and by next spring it will be worth $60,000.

League Communications Director Heidi Hill Drum said the site is a big improvement from the one white page of information the League previously had.

“(The old site) was very informational in nature but when people are online they are searching for information and they are also searching for something visual. This new site marries both,” Hill Drum said. “People (who look at the Web site) are there because they are in a classroom doing a project. They’re doing reports on lakes, or development or even Lake Tahoe.”

The new site boasts general information about the league, Lake Tahoe, efforts the league and volunteers have taken to maintain the lake’s clarity and a Tahoe store.

The site also provides links to other conservation agencies in the area.

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