Let the auction bids roll in; we’ll match dollar for dollar | TahoeDailyTribune.com

Let the auction bids roll in; we’ll match dollar for dollar

Jim Scripps

In order to boost bidding for the Tahoe Daily Tribune’s auction to aid Hurricane Katrina victims, Sierra Nevada Media Group, the paper’s parent company, has pledged to match auction bids dollar for dollar.

So far, bidding for our seven donated items (they can be viewed at http://www.tahoedailytribune.com) is closing in on $600. We would love to reach $1,000-plus by Friday afternoon when the auction closes.

Winning bidders will make their checks out directly to the American Red Cross. The total amount collected from all winning bids will be doubled with the Sierra Nevada Media Group matching amount.

Bidders can really stick it to the Tahoe Daily Tribune by bidding for one of three year-long subscriptions to the paper (valued at $106 each). If, in theory, a bidder pledged the retail value of the item, he or she would essentially be giving the Red Cross $212 dollars, and would be getting the paper for a year (something most of you pay for anyway). The three top bids for the subscription will be accepted. Hopefully, bidders will be inclined to overbid the retail values of the donated items.

Other items up for bid include a hand-knit sweater, the services of a personal chef, a home-theater DVD player, five copies of a locally produced snowboard video, and the services of an errand runner. (See our ad on page A5 of today’s paper to read more about the available items, and log on to our Web site, http://www.tahoedailytribune.com to track bids.)

The Red Cross has raised more than half a billion dollars for its efforts, but the price tag to help feed, clothe and house hundreds of thousands of displaced people is high.

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Let’s give them all the support we can.