LETTER TO THE EDITOR: Lure them here | TahoeDailyTribune.com

LETTER TO THE EDITOR: Lure them here

I think some money should be spent toward luring California residents and businesses to relocate to the city of South Lake Tahoe. I say we take some of the money that the lodging industry/Tahoe tourism district is using to lower the occupancy in our hotels and spend it on luring new everyday residents to town. New residents bring money, ideas and energy to our city. It can be as simple as a statewide campaign with a picture of the lake and thought provoking captions like the ones that I came up with:

1) “In America you can live where you choose; you should choose to live in the city of South Lake Tahoe.”

2) “Every Californian can radically change their lives in 10 hours or less. How, you ask? Relocate to the beautiful city of South Lake Tahoe.”

3) “The city of South Lake Tahoe: all the benefits of California living and none of the hassles.”

4) “The city of South Lake Tahoe, just seven miles across with six schools; every resident lives five miles or less from the beach; four seasons; three ski resorts; two lifestyles – active or lazy; and one great place to live.”

5) “The best way to be successful when starting a new business is to find a niche. How does the city of South Lake Tahoe’s niche suit you?”

Tourists are a great bonus to the bottom line, but ask any business in town and they will tell you that it is the everyday resident that keeps the doors open.

Stephen Reinhard

South Lake Tahoe


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