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Lira’s market should be open first week of December

Emily Aughinbaugh, Tribune staff writer

Meyers residents won’t be able to get this year’s Thanksgiving turkeys from the new Lira’s market as originally planned.

The store, located in front of Tahoe Paradise Golf Course, probably won’t open until the first week in December due to minor delays with shelving. But owner Jim Lira said he’s excited the two-and-a-half-year project is finally coming to fruition.

“Everything’s going pretty smooth,” Lira said. “All the local subcontractors have done a great job. I don’t think you’ll find anything like this in any supermarket.”



Steve Parker, the store’s manager who relocated to Meyers, is the only employee who’s not originally from the area. Parker sifted through 200 applications and went through three sets of interviews with candidates before he hired 40 local residents, 10 of whom are high school students.

Lira said it was very important to him to train all new local people rather than transferring employees from his Rio Vista, Calif., store.



“Our commitment to the community is most important to us,” Lira said. “We’re heavily involved in community activities.”

The $3 million project is the first store Lira has built. He purchased the Rio Vista store in 1991, after working there for 27 years.

Lira said many Meyers residents have poked their head into the unfinished building recently, inquiring about its opening date.

“We’ve gotten a lot of compliments,” Lira said. “It’s all been positive. There’s been no negatives.”

Meyer Roundtable Chairwoman Sue Yang said she is impressed with the progress of the market and is anxiously awaiting its opening.

“Having a market will not only make the area look beautiful but it will be really convenient in the winter,” Yang said, last month. “Every time I talked to Jim Lira he’s really been interested in being a community member. I think it’s great.”

The Meyers store will offer close to 34,000 different items, which Lira said is more than the big chain stores stock.

The market will sell fresh fish from the same distributor who sells to the casinos and the Fresh Ketch restaurant, along with a variety of California wines, which Lira said are popular at his other store.

The market will also offer a variety of beef, pork and poultry, including restaurant-aged meats.

Lira said a grand opening is planned for January but giveaways will be handed out when the store opens in December.


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